Manic Panic was founded in 1977 by sisters Tish Bellomo and Snooky Bellomo in New York City, right in the heart of the East Village punk scene. The brand quickly made a name for itself with vibrant hair colors that weren't just a style statement, but a way to express identity, attitude, and culture. Today, Manic Panic offers a vast color palette, and all products have been vegan and cruelty-free since the beginning a clear promise to those who want intensity without compromise. Whether on stage or in everyday life, choosing Manic Panic means embracing visibility, subculture, and creative freedom.